EA invests 20 million US$ into Korean Studio

January 14, 2008

Gamasutra reports that Electronic Arts is going to invest at least 20 million US$ into a new Korea based development studio which will be focused on developing online games for the region. The staff will be mainly comprised of Korean Developers and Artists. The move is without doubt only the first step of EA’s expansion onto the Asian market. A market that proved difficult for American and European developers on more than one occasion because of the different mentality and different requirements on MMORPGs by Asian players compared to their western counterparts.

“… According to Digital Chosunilbo, an EA source said, “The size of the studio hasn’t been decided yet. First we plan to recruit dozens of workers to develop the NBA Street and Battlefield online games, but if we have more applicants than expected we may increase the size of the studio and develop another game.”

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